Web Survey Bibliography
Title Engaging the Respondent
Author Drolet, J., Townsend, L.
Year 2009
Access date 11.11.2009
Abstract
Advances in technology, shifts in lifestyle habits, and current political and economic changes continually affect consumer behavior. We as researchers are faced with the constant challenge of engaging the respondent. Here we’ll learn about reaching respondents today in a mobile environment and how to enrich the online quantitative survey by adding qualitative research techniques.
Access/Direct link
Conference homepage (abstract)
Year of publication2009
Bibliographic typeConferences, workshops, tutorials, presentations